Your brand needs a thinking identity.

At its core, Spring is a season about new beginnings and fresh starts. But let’s really look at fresh starts:

Fresh starts help us shed the weight of what's no longer working…habits, systems, beliefs…and make room for something better. When we start something new, we’re imagining something better—and we’re called to be fearless. 

And when it comes to the health of our planet, that shift from being stuck in old patterns to taking action is everything.

Clever > Costly